Revolutionizing Customer Service: The Power of QR Codes

As a result of the COVID-19 pandemic, companies worldwide are utilizing QR codes more than ever. However, QR codes have been in existence since 1994. Essentially, they are 2D square barcodes containing specific information and triggering various actions upon scanning.

In this article, we will explore how QR codes are revolutionizing customer service and how you can leverage them to establish stronger and more qualitative connections, ultimately boosting sales.

Good service ensures that customers remain satisfied after engaging with your brand. In fact, 89% of consumers are more likely to make another purchase after a positive service experience.

Brands worldwide are leveraging QR codes to revolutionize their customer service. Here are a few ways they are doing it:

Facilitating quick communication with your business is an effective way to provide excellent service. When customers have to open their mobile devices, dial your number, and make a call, time is wasted, and patience may wear thin.

By using QR codes for direct calling on receipts and invoices, customers can simply scan the code, and their smartphone will automatically dial the encoded number. This streamlines the process and makes it easier for them to reach out to you.

You can also direct your customers to a customized messaging support app after scanning a QR code.

When it comes to events, QR codes offer various ways to assist. For example, a QR code can simplify guest registration, allow you to track which customers have arrived, and ensure that people can access your event more quickly.

Lastly, if you are advertising your outdoor event on a billboard or public transportation, you can add a QR code for people to quickly scan and obtain more essential information.

Business cards play a crucial role in customer service by facilitating the expansion of your network and allowing potential clients to reach out to you. While business cards have long been an effective means of establishing new business relationships, they become even more potent when QR codes are incorporated.

Having a QR code on your business card means that new contacts, including employers, clients, and potential customers, can store your contact information on their smartphones without the need for manual input. They only need to scan the QR code and save the details. Digital business cards offer the advantage of updating information as needed. In addition to your basic contact details, you can provide clients with as much interactive information as necessary: website URLs, social media profiles, Google Maps locations, and more.

You can also link useful information to the QR code on your business card, such as your blog or thematic research, ensuring potential clients have everything at their fingertips to learn more about your business.

QR codes on your business cards can also keep your clients informed about the latest changes in business hours and contact details, which is key to good customer service.

With the CardEx solution for digital business cards, you gain access to a full set of features that enable the creation and exchange of scalable virtual business cards. Share your digital business card using Apple Wallet, then save the recipient's contact information through bilateral contact exchange.

These functional capabilities do not require you to download an additional application, and all your networking activities are safeguarded with enterprise-level security measures.

Customers desire a seamless payment process that allows them to quickly pay for goods and services, preferably with a single click. QR codes are revolutionizing the payment process in an increasingly cashless world post-COVID-19. All your customers need to do is scan the code displayed at the checkout before confirming the payment. This process eliminates the need for customers to manually enter their card details repeatedly. Consider offering a loyalty program through QR codes to further enhance your customer relationships.

QR codes make it easier for customers to place their orders. For example, restaurant patrons can scan a QR code on the menu, place an order, and process payment. All the restaurant needs to do is print the QR code and place it on the tables. Customers then scan the code and gain access to the menu.

QR codes are the fastest way to direct people to your website. All they need is a smartphone, and all you need is a QR code URL. Users simply need to scan the code, and their mobile device will open the URL, directing them to your website. This eliminates the need for users to navigate the internet manually in search of your domain.

To direct customers to your website, you can add QR codes to brochures, other printed advertisements, social media profiles, or email communications.

Ratings are essentially reviews, and by adding a QR code with a rating, you can garner more reviews from customers. People like to leave reviews, but many don't do so because they don't know where to write them. A rating QR code simplifies the process for your satisfied (and not-so-satisfied) customers to write a brief public review of their experience with your brand.

Positive reviews will help attract more customers, while negative ones will help you understand areas for improvement.

Collecting user reviews is crucial for businesses. User reviews help you understand how satisfied or dissatisfied your customers are, identify any issues, and show them that you are willing to listen. For instance, you can create a feedback form with a QR code that is fully customizable and optimized for all mobile devices. These forms are user-friendly as customers can access them with a single QR scan. If desired, users can also leave their contact details, turning the form into a lead generation tool. Incorporating this tactic into your sales plan could be beneficial.

One of the most popular uses of QR codes is to facilitate app downloads.

QR codes boost app downloads due to how quickly, easily, and conveniently they allow users to take action. Just like directing customers to your website, you can add a QR code for downloading your app to printed documents such as brochures, as well as to your social media profiles, emails, and even on your website.

Smart packaging helps strengthen trust between brands and consumers by adding an extra layer of transparency to the sales process. Customers can scan a QR code to learn more about the product’s origin, manufacturing stages, and even verify whether the product is genuine.

You can provide more relevant information that you believe may be useful for your customers, such as listing allergens in food products. With a single QR scan, customers can access a glossary page detailing all the ingredients.

QR codes allow you to forge closer connections with your customers, eliminating the hassle associated with various processes, from reaching out to downloading your app.